I’ve become a big fan of the recent collective buying movement: startups negotiate a deal with a local merchant which gives the consumer a discount to try the place out. They write up a quick pitch and send out each day’s deal to the user-chosen metropolitan location in a direct response email blast. The spa/restaurant/salon/tour/trip company gets a large number of first-timers in the door (it usually takes around 15 purchasers to trigger the group deal/price in order to ensure it’s worth the establishment’s while). Customers get a great deal, with savings anywhere from 5%-90%, and merchants treat it as a worthwhile loss leader since the customers are usually locals who will come back after a good experience.
One company I have not yet tried for deals is Yelp, which just announced they would also venture into the space. While Yelp is better known for its local reviews (I think I linked to their site about 5 times in this post), they are a newbie to the collective buying/deals space. Still, I wouldn’t count out their large and loyal user base as a starter for the platform.
PS- If you’re interested in signing up for any/all of the above services, I’ve linked to my personal referral pages: please consider signing up via those links so I can get some free credits — thanks!
I’m sorry but it’s honestly the first thing I thought!